Paved or not, racing or racing home, exploring new roads or new limits, SRAM’s mission is to provide purpose built, elegant solutions to bring you there. Our brand of advancement is grounded in taking away what’s in the way of the experience, and being the antidote to complexity. Innovations like eTap™ shift logic, HRD road disc brakes, and SRAM 1x™ single chainring drivetrains invite you to new pursuits for anything you’d call road.

Rapha was established in 2004 to address a need for stylish, high performance cycling clothing and continues to push the boundaries of innovation in cyclewear, providing products for every road cyclist. Alongside this, Rapha has cultivated a global community of passionate cyclists who come together in the Rapha Cycling Club (RCC), the largest club of its kind in the World. Rapha’s direct to consumer model and unique brand values come to life in its travel offering and in the global network of Clubhouses that combine retail, a cafe and cycling culture under the same roof.

Built on a long-standing passion for the sport of cycling, Zwift is the first company to use massive multiplayer gaming technology to bring the outdoor cycling experience indoors. Athletes from around the globe can ride with each other in rich, 3D-generated worlds on Zwift in the ultimate social cycling experience.

At Boa, we aspire to actively cultivate long-term partnerships with a select group of category-leading brands who share our passion for precision and performance. We provide the Boa System to allow the team to enjoy a significantly improved level of comfort along with durability, light weight, fast and convenient operation, and on-the-fly adjustment of their casual and cycling shoes.

Giro started in 1985 by creating the first ventilated, lightweight cycling helmet, the Prolight. Today, Giro is a worldwide leader in equipment for cycling, skiing and snowboarding and the company’s goods are worn by millions of riders around the world.

Oakley’s global network of athletes is at the heart of a new global brand push for the sports eyewear and apparel brand that aims to rally people around their passions, athletic or otherwise.

Zipp Speed Weaponry was founded in 1988 with the sole mission of making athletes faster on their bikes. We use design engineering, composites knowledge, and wind tunnel development to help athletes to become champions in the toughest races in the world from the cobbled roads of Belgium to the Queen K in Kona.

The Ergon standard is to develop products for cyclists and their contact points with the bike. We use specialist ergonomists, designers and engineers for one unified goal: to develop products that offer the best possible ergonomic solutions for cyclists of various disciplines.

Quarq is the key to knowing your limits so you can push past them. We make the world’s most popular power meter, Quarq DZero, innovative sensors like Qollector and the award-winning ShockWiz. On pace or off, breaking away or giving chase, cracking the top 10 or grinding out a hard earned finish our perfectly integrated technology is there to help you get it done.

Wahoo is a fitness-tech company that created the award winning KICKR and KICKR SNAP smart bike trainers, and has a full ecosystem of GPS bike computers, Apps and sensors for cyclists, runners and fitness enthusiasts. Be a WAHOOLIGAN

Science in Sport, founded in 1992, is a leading sports nutrition company that develops, manufactures and markets innovative sports nutrition products for professional athletes and sports enthusiasts.
Everything we do and every personal best you achieve with us is FUELLED BY SCIENCE.

Douchebags is constantly pursuing better journeys through smarter travel gear. Our success has come from a place of passion and experience leveraged to bring creative, outside-the-box solutions to traveling with heavy, bulky sports gear.

SOLESTAR are the experts for highly functional insoles with a special structure. SOLESTAR insoles support the foot from rearfoot to forefoot and ensures the power goes where it should: to the pedal.

We at Schwalbe are convinced that cycling belongs irreplaceably to our everyday culture – quite simply, because it is a natural, humane form of mobility.

At Muc-Off we’re obsessed with making the most innovative care products around to keep you and your toys running at their maximum and making them look like new when you’re done!
Our ideas are developed at our in-house R&D Centre, tested by our pro teams, and then produced for the world to enjoy.

At Speedplay, all we make are bicycle pedals. Speedplay road pedals are ridden in every discipline, in every major race throughout the season. Feedback both from pro racers and consumers helps us to refine and improve our products.

At Topeak we’re riders ourselves and we’re passionate about finding new ways to make every ride the best it can be. We make innovative products and time-tested favourites that are all designed with one thing in mind: making the ride, and life, the best it can be.

We are a young, yet experienced, team of insurance experts. As an insurance broker, we can offer you the best possible protection when it comes to sport, with tailored offers and complete solutions.

Bragi is a creator of innovative technology, opening the new category of Hearables. Bragi wants to transform the world of smart headphones offering freedom of movement, maximum comfort and amazing sound – all while audibly coaching, tracking movement and capturing key biometric data.

TrainingPeaks provides the complete solution for smart and effective endurance training. Products include Athlete and Coach Edition, WKO4 desktop software for cutting-edge scientific analysis and planning, Best Bike Split’s predictive performance tools, and the TrainingPeaks mobile apps.

COMPRESSPORT® technology is a key factor in the recovery process of all professional riders: Sprinters, climbers or GC contenders. They all have the same needs: optimising their recovery after the stage to be able to perform their best the day after.

Action Wipes have a long history with cycling. Action Wipes are an all-natural body cleansing wipe specifically created for times and situations when you can’t shower. As the official hygiene solution, Action Wipes will keep the athletes fresh and clean throughout training, travel, races and podium appearances.

Ride to Advance.

Race to inspire.

Break away to challenge.