Paved or not, racing or racing home, exploring new roads or new limits, SRAM’s mission is to provide purpose built, elegant solutions to bring you there. Our brand of advancement is grounded in taking away what’s in the way of the experience, and being the antidote to complexity. Innovations like DoubleTap© shifting logic, WiFLi™ wider gear ratio, SRAM 1x™ single chainring drivetrains, HydroR™ road disc brakes, and the eTap™ wireless electronic groupset invite you to new pursuits for anything you’d call road.

Rapha creates the finest cycling clothing and accessories in the world. Designed without compromise for the most discerning rider, Rapha products blend style with optimum performance. A passion for road racing means Rapha is more than just a product company. It is an online emporium of performance roadwear, accessories, publications and events, all celebrating the glory and suffering of road riding. An expanding archive of content includes inspiring films, stories and images, while exclusive Rapha rides and events enable you to connect with like-minded riders.

Built on a long-standing passion for the sport of cycling, Zwift is the first company to use massive multiplayer gaming technology to bring the outdoor cycling experience indoors. Athletes from around the globe can ride with each other in rich, 3D-generated worlds on Zwift in the ultimate social cycling experience.

At Boa, we aspire to actively cultivate long-term partnerships with a select group of category-leading brands who share our passion for precision and performance. We provide the Boa Closure System to allow the team to enjoy a significantly improved level of comfort along with durability, light weight, fast and convenient operation, and on-the-fly adjustment of their casual and cycling shoes.

Giro started in 1985 by creating the first ventilated, lightweight cycling helmet, the Prolight. Today, Giro is a worldwide leader in equipment for cycling, skiing and snowboarding and the company’s goods are worn by millions of riders around the world.

Oakley’s global network of athletes is at the heart of a new global brand push for the sports eyewear and apparel brand that aims to rally people around their passions, athletic or otherwise.

Zipp Speed Weaponry was founded in 1988 with the sole mission of making athletes faster on their bikes. We use design engineering, composites knowledge, and wind tunnel development to help athletes to become champions in the toughest races in the world from the cobbled roads of Belgium to the Queen K in Kona.

The Ergon standard is to develop products for cyclists and their contact points with the bike. We use specialist ergonomists, designers and engineers for one unified goal: to develop products that offer the best possible ergonomic solutions for cyclists of various disciplines.

Devoted to athletes and endurance sport, Quarq’s data systems deliver statistics that tell you exactly what’s going on, on and off the course.  Quarq Race Intelligence uses GPS, ANT+™ and cellular data to let broadcasters, fans, officials and teams follow the story of an endurance race as it unfolds – in real time.

Wahoo Fitness is a tech-fitness company that has created a full ecosystem of sensors, devices and apps for the cyclist, triathlete, runner and general fitness enthusiast.

Multipower has over 30 years experience in developing and manufacturing sports foods and we now reach athletes in 36 countries worldwide. We know that our products have to prove their worth not only in the lab, but also out on the road, off-road, at the local gym and in stadiums in front of thousands of spectators.

Douchebags is constantly pursuing better journeys through smarter travel gear. Our success has come from a place of passion and experience leveraged to bring creative, outside-the-box solutions to traveling with heavy, bulky sports gear. We went back to the very fundamentals of traveling with a bike to create the same level of thoroughly re-engineered design in the Tour Bike Bag.

SOLESTAR are the experts for highly functional insoles with a special structure. With three main contact points, the foot is brought into the neutral position for power transfer, where it then remains. SOLESTAR insoles support the foot from rearfoot to forefoot and ensures the power goes where it should: to the pedal.

We at Schwalbe are convinced that cycling belongs irreplaceably to our everyday culture – quite simply, because it is a natural, humane form of mobility.

Over 20 professional cycling teams choose the products of Morgan Blue. This collaboration is not only a transfer of products toward the teams but also the feedback from mechanics, soigneurs and riders is continuously used to improve our products.

At Speedplay, all we make are bicycle pedals. Speedplay road pedals are ridden in every discipline, in every major race throughout the season. Feedback both from pro racers and consumers helps us to refine and improve our products.

At Topeak we’re riders ourselves and we’re passionate about finding new ways to make every ride the best it can be. We make innovative products and time-tested favourites that are all designed with one thing in mind: making the ride, and life, the best it can be.

We are a young, yet experienced, team of insurance experts. As an insurance broker, we can offer you the best possible protection when it comes to sport, with tailored offers and complete solutions.

First Endurance is constantly looking for innovative ways to help athletes maximize their performance.  They collaborate with our CANYON/SRAM Racing team of riders and staff to evaluate new product concepts, develop technology and meticulously test new product prototypes in the hardest, most demanding races in the world. 

At TrainingPeaks, we believe there is a right way to train for an endurance event. It starts with having a clear goal, finding expert instruction, performing structured training and receiving immediate feedback. Results start here.

COMPRESSPORT® technology is a key factor in the recovery process of all professional riders: Sprinters, climbers or GC contenders. They all have the same needs: optimising their recovery after the stage to be able to perform their best the day after.

Action Wipes have a long history with cycling. Action Wipes are an all-natural body cleansing wipe specifically created for times and situations when you can’t shower. As the official hygiene solution, Action Wipes will keep the athletes fresh and clean throughout training, travel, races and podium appearances.

Ride to Advance.

Race to inspire.

Break away to challenge.