Road riders are going beyond where we’ve ever gone before. We’re going further and faster. And when the road stops, we keep going. One thing hasn’t changed: We want to push those boundaries without any distractions. Exploring new limits has never been easier. SRAM RED eTap AXS™—Simply Beyond.

Rapha was established in 2004 to address a need for stylish, high performance cycling clothing and continues to push the boundaries of innovation in cyclewear, providing products for every road cyclist. Alongside this, Rapha has cultivated a global community of passionate cyclists who come together in the Rapha Cycling Club (RCC), the largest club of its kind in the World. Rapha’s direct to consumer model and unique brand values come to life in its travel offering and in the global network of Clubhouses that combine retail, a cafe and cycling culture under the same roof.

Zwift is the fitness company born from gaming. Athletes from around the globe can train and compete with each other in rich, 3D-generated worlds simply by connecting their existing devices & hardware via ANT+ and BLE. From friendly competition, to racing & structured training programs, Zwift is building a community of like-minded athletes united in the pursuit of a better social fitness experience.

Giro started in 1985 by creating the first ventilated, lightweight cycling helmet, the Prolight. Today, Giro is a worldwide leader in equipment for cycling, skiing and snowboarding and the company’s goods are worn by millions of riders around the world.

Oakley’s global network of athletes is at the heart of a new global brand push for the sports eyewear and apparel brand that aims to rally people around their passions, athletic or otherwise.

Zipp Speed Weaponry was founded in 1988 with the sole mission of making athletes faster on their bikes. We use design engineering, composites knowledge, and wind tunnel development to help athletes to become champions in the toughest races in the world from the cobbled roads of Belgium to the Queen K in Kona.

The Israel Cycling Centre was founded by a group of cycling enthusiasts, who believe that cycling is a unique tool for teaching life skills and building camaraderie among at-risk youth. The organisation runs annual cycling programs in youth villages and welfare boarding facilities, as part of their educational curriculum.

Devoted to bringing customers the best and most innovative products, Garmin continues to roll out new smart cycling devices for performance racers, touring cyclists and everyone in between. From GPS bike computers to radars and lights that help riders push their limits all year round, these cutting-edge devices help customers achieve amazing results.

Muc-Off was born from our flagship product – the Nano Tech Bike Cleaner – in 1994, and since then the company has grown to become the world’s leading Bike Care & Maintenance brand. With a focus on state-of-the-art innovation and the environment, we’ve developed our signature Clean, Protect, Lube product range to keep your bike running smoothly and looking new when you’re done. Today, we continue to innovate with products such as our bearing-friendly Pressure Washer, women specific Chamois Cream and our comprehensive Tubeless range.

Dial in to fast, effortless, precision fit. The light-weight and durable Boa® Fit System is purpose built for performance, engineered to improve the connection between the rider and their equipment, whilst allowing instant micro-adjustments for a precise, custom fit no matter the challenge or conditions. Making the best gear even better, the Boa® Fit System is featured in products across snow sports, cycling, hiking/trekking, golf, running, court sports, workwear, medical bracing, and prosthetics.

The Ergon standard is to develop products for cyclists and their contact points with the bike. We use specialist ergonomists, designers and engineers for one unified goal: to develop products that offer the best possible ergonomic solutions for cyclists of various disciplines.

Quarq is the key to knowing your limits so you can push past them. We make the world’s most popular power meter, Quarq DZero, innovative sensors like Qollector and the award-winning ShockWiz. On pace or off, breaking away or giving chase, cracking the top 10 or grinding out a hard earned finish our perfectly integrated technology is there to help you get it done.

We at Schwalbe are convinced that cycling belongs irreplaceably to our everyday culture – quite simply, because it is a natural, humane form of mobility.

Tacx is an innovative company with great passion for sport and technique. This passion drives the organisation and can be seen in all departments; from purchasing to production and product development to logistics. We develop innovative, high quality products that inspire you to push your limits.

Science in Sport, founded in 1992, is a leading sports nutrition company that develops, manufactures and markets innovative sports nutrition products for professional athletes and sports enthusiasts.
Everything we do and every personal best you achieve with us is FUELLED BY SCIENCE.

At Topeak we’re riders ourselves and we’re passionate about finding new ways to make every ride the best it can be. We make innovative products and time-tested favourites that are all designed with one thing in mind: making the ride, and life, the best it can be.

Founded after its cycling sister-partner, Neatcleats™, ZPURS offers a more versatile shoe organiser for all types of shoes. The ZPURS patented shoe clip system with interchangeable grips, ergonomic design and attached carabiner, keeps your shoes, trainers and sneakers where you need them, when you need them.

Douchebags is constantly pursuing better journeys through smarter travel gear. Our success has come from a place of passion and experience leveraged to bring creative, outside-the-box solutions to traveling with heavy, bulky sports gear.

At Speedplay, all we make are bicycle pedals. Speedplay road pedals are ridden in every discipline, in every major race throughout the season. Feedback both from pro racers and consumers helps us to refine and improve our products.

TrainingPeaks creates endurance training apps and solutions that help athletes and coaches prepare the right way to reach their goals. TrainingPeaks solutions are used by Tour de France teams, IRONMAN® World Champions, Olympians, and age-group athletes and coaches around the world.

We are a young, yet experienced, team of insurance experts. As an insurance broker, we can offer you the best possible protection when it comes to sport, with tailored offers and complete solutions.

NormaTec is the leader in rapid recovery —our systems give a competitive edge to the world’s elite athletes. The NormaTec PULSE Recovery Systems are dynamic compression devices designed for recovery and rehab. NormaTec’s patented PULSE technology help athletes recover faster between trainings and after performance.

Your body is a machine: know exactly how to fuel it. Introducing a real-time energy management system for athletes, empowering you with live data and insights to the key variable for athletic performance: Glucose.
Unlock—and sustain—your body’s peak energy levels.

K3 HOLDERS
Holding numbers for pro teams in races around the world. Race your bike, we’ll hold your number.

As an entrepreneur, you need a mobility partner that you can rely on unconditionally; Liebe Auto offer individual solutions that optimally adapt to your business. No matter whether you are traveling as a frequent traveler yourself, as a fleet manager leading a large fleet or want specific special solutions. Liebe Auto is your reliable partner.

Federn-Oßwald Fahrzeugteile & Technischer Handel is a medium-sized family business in central Germany.
The sale of vehicle spare parts of all kinds and technical products is one of our main areas of work today.

Ride to Advance.

Race to inspire.

Break away to challenge.